PAX East

PAX East is a trade fair for a released video game held annually at the Koelnmesse in Cologne, Germany.

PAX East 2018 was held on April 5 to April 8, 2018.

• A new hero in Heroes of the Storm: Deckard Cain from the Diablo franchise.
• A new Mercy collectible statue, a hero in Overwatch.

PAX East 2014 was held on April 11 to April 13, 2014.

At Blizzard's Booth:

• Warlords of Draenor hands-on demo featuring updated character models and the intro experience for the upcoming expansion.
• Hands-on time with the in-development Diablo III: Ultimate Evil Edition, playable on PlayStation 4.
• A chance to find out what’s in the cards for Hearthstone: Heroes of Warcraft, and play the mobile version on iPad.
• A brand-new demo for Heroes of the Storm, featuring new Heroes playable for the first time anywhere outside of Blizzard.
• Blizzard developers will be on-hand to chat about your favorite games.
• Blizzard developers will also be giving a presentation at the Albatross Theatre on Friday, April 11 at 10:30 a.m. EDT titled Heroes of the Storm: The Ultimate Blizzard Mashup (streamed live on one of the official PAX Twitch channels for those not in attendance).
• And did we mention there will be giveaways, prizes, and more? If not . . . there will be giveaways, prizes, and more!

At PAX East 2013 Blizzard announced Hearthstone: Heroes of Warcraft, a free-to-play strategy title that is an online collectible card game.