BurgerCraft

BurgerCraft was originally a forum meme that existed on the World of Warcraft forums during early 2005. Original author of this meme, Gilgamesh from Alleria, wrote a series of dialogs between a fictional fast food outlet called BurgerCraft and its customers. The dialogs metaphorically exhibited viewpoints that existed on World of Warcraft forums at the time.

The original thread was started in March 2005. On April Fools of 2006, Blizzard published an April Fools press release under the same name, canonizing the humor.

Making great games can be a long, exhausting process. Everyone knows that the best way to restore your energy after a hard day's work is a tasty meal and the company of good friends. With this in mind, we are proud to announce the grand opening of the first Blizzard themed restaurant! Finally, you can enjoy a dining experience of truly epic proportions. Sink your teeth into our famous Yamato Burger, or taste some delicious Red Dragon Wings followed by a sweet Frost Shock Smoothie dessert; eat Honorable Meals to gain points in our revolutionary Hunger System, or enjoy some stout pandaren brand lager beer in the exclusive Secret Cow Level VIP lounge. Read more about the menu and our group discounts and special deals here.

• Posted by Frost on March 31, 2006

Following the growth of World of Warcraft, we are pleased to announce our latest business venture: World of Warcraft-themed restaurants. The first of the World of Warcraft-themed restaurants, named "BurgerCraft", will open on June 1, 2006 in Los Angeles, California. Focusing on the cuisine of Azeroth, it will offer intrepid adventurers the chance to sample such dishes as Red Dragon Wings, Zealot Fries and Frost Shock Smoothies! Learn more about BurgerCraft here!

• Posted by Daliniya & Xiliris on 1 April 2006

An archived copy of the first page of the original post on the forums can be found here.