Blizzard Gear Store

The Blizzard Gear Store (formally just Blizzard Gear prior to September 2017) is the return of the former "Blizzard Store" on 10 February 2014 which sells many books, collectibles, apparel, and other items related to Blizzard Entertainment and its game franchises. The EU version of the website opened in July 2018.

The store went on a hiatus from 1 January 2022 and came back with a new experience on 17 February 2022.

It is separate from the Battle.net Shop, which sells digital items such as mounts and game licenses.